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Costa Rica Tourism Partners with Cirque du Soleil to Bring a Taste of ‘Pura Vida’ to Fans

Today, Costa Rica Tourism announced its partnership with world-renowned Cirque du Soleil as the official tourism partner of their newest show, ‘ECHO”s U.S. tour. This unique collaboration celebrates Cirque du Soleil’s 20th traveling Big Top show, whose story explores the artful balance of the world around us, nature and animals, and emphasizes the influence we can have in creating a better future and world we want to live in.

The production’s narrative aligns with Costa Rica’s ‘Pura Vida’ way of life. Costa Rica, which has just been named Travel+Leisure‘s 2024 Destination of the Year, boasts a profound connection to nature and sustainability as a destination that houses an estimated six percent of the world’s biodiversity and has over a quarter of its land covered by natural protected environments.

Costa Rica Tourism will activate at ECHO in two priority U.S. destinations: Atlanta’s Atlantic Station from November 5, 2023, to January 21, 2024, and Miami’s Gulfstream Park from February 22 to April 7, 2024. Through a unique experience, show attendees will be inspired to visit the destination and will have the opportunity to win the trip of a lifetime to Costa Rica to experience ‘Pura Vida’ for themselves.

As part of the partnership, Cirque du Soleil’s content production team traveled through various regions of Costa Rica to film a bonus episode of their Cirque RAW series, “PURA VIDA.” The mesmerizing content showcases Cirque du Soleil talent, in the raw, in Costa Rica and captures the destination’s true essence and breathtaking landscapes. The harmonious performance illustrates the performers’ raw talent through nuanced narratives and brings you deep into the flourishing rainforest and the serene coasts of Costa Rica.

“Costa Rica is a community deeply rooted in the ‘Pura Vida’ philosophy of living life purely through harmony and environmental stewardship,” said Carolina Trejos, Director of Marketing of Costa Rica Tourism. “We are honored to be a part of this joy-filled production intertwining humanity’s spirit with the essence of nature’s tapestry along with the iconic artistry of Cirque du Soleil highlighting the importance of preserving our environment.”

“ECHO’s message of connectivity, human and animal relationships and nature organically aligns with the essence of Costa Rica,” said Lauren Hart, Head of Partnership Strategy at Cirque du Soleil. “This partnership beautifully blends Cirque du Soleil’s art with Costa Rica’s landscape.”

To celebrate this exciting partnership, Costa Rica Tourism is offering an exclusive giveaway opportunity. Attendees of the Atlanta and Miami ECHO shows will have a chance to win an all-expenses paid trip of a lifetime for two adults to Costa Rica. To purchase tickets to ECHO, visit https://www.cirquedusoleil.com/echo.

Source : Prnewswire